Ganpati Zone leader in Online Advertising. Our role is to generate more sales & leads for the maximum ROI for our clients advertising efforts.
This year there will be an increased dominance of lead generation via interactive videos & social media content. These are going to play a major role for online business success.
Artificial Intelligence with the new search algorithm and conversion optimisation will impact your brand this year.
Due to this vast opportunities will be created for the skilful entrants in Online Advertising.
In the digital space we should use this opportunity to our maximum advantage.
Survival of Online Advertising. There are lot of online businesses who want to dominate and capture the ever-growing online audience and thus making the whole scenario very very competitive.
As a matter of fact currently we have more than a billion blogs and websites around the world.
For example Tumblr has 40 million blogs.
How to dominate and become the first choice of online visitors. Importance of remarketing. This helps to improve the conversion rates and improves ROI. The previous website or social media visitors will see your ads again and again via online remarketing. According to expert Jeffrey Lant we must contact our prospect minimum of 7 times in 18 months.
Remarketing reduces cost per click and increases remarketing relevancy. We spend a lot on a typical ads but when it comes to the remarketing the conversion rates at the click through rate are very minimal. This is the reason that remarketing will remain the first choice of online advertising this year.
Nurture consumer online reviews. For online dominance of your business you should always take advantage of the online reviews by your customers. A recent survey conducted and it was reported that more than 88% of online customers always trust online reviews and take decision. Hence we cannot ignore the importance of reviews online significance which helps in increasing sales and conversions.
This reviews helps corporations to really understand their customers in a better way and sometimes additional marketing opportunities can also be created .Unbiased reviews from various sites like Yellow Pages, Yelp helps the potential consumer to make a decision instantly.
Online Advertising is very different from traditional advertising mediums like radio, newspaper or tv ads. Online Advertising provides greater insights and a vast reach in a short span of time as compared to the traditional advertising methods.
Important advertising metric is CPM. To calculate CPM just divide the impressions you have gained from the ad campaigns by the total amount spent for a particular campaign and multiply by 1000.
For businesses who want to expand their business will have to work on there online awareness campaign and minimising the CPM for maximum online reach and awareness.
Assigning a value to your brand awareness campaigns. You can very easily understand its effectiveness. You can do the conversion tracking for each new signups, e-commerce sales, customer enquiries or phone calls.
Very important point for you to understand that how much is your company ready to pay for each visitor to interact or engage with your business. Measuring your website traffic and the people who are really eager to purchase your services. This is important for the success of your organization.
Such as Alexa really help you to get more insights like the visitors to your website, from where they came how much time they spent your on your website and actions they took when before they left your website.
Similarly the cost per click and click through rate gives you immense insights of how much you spend online. With this you will know the performance of your keywords and adjust according to your company's goals.
Finally you should spend in areas where you are getting more return over investments and hence you get a competitive dominance over your competitors. you should also measure the consumer behaviour, how the clients engage with your business online and develop new operational and marketing procedures for maximum business development. For details Contact Us.
If you really want to increase your sales you just need to magnify your products or services visibility in your target business area. You must be very clear about various ways to reach your end customers. Give us a call or contact our SEO Consultants today!
Born and raised in Karol Bagh, New Delhi, India. Pankaj after graduating from All India Institute Of Management Association - AIMA, Delhi University, India with a International Business Marketing in MBA, where he fell in love with Online Marketing. Since graduating, Pankaj has worked for a marketing capability consultancy managing a variety of client projects from all over the world.
2 minutes ago
Thanks to the author for such a useful article. It is really important for me to be informed about Online Advertising updates.